•Promote greater interest in the appearance, development, and redevelopment of all properties as it relates to a project, its surroundings, and throughout the community by providing guidance and direction for high quality development and redevelopment in Olathe; and

•Protect the public health, safety, and welfare of the City, residents, property owners, business owners, and visitors; and

•Implement the goals, objectives, and policies of PlanOlathe; and

•Encourage attractiveness, cohesiveness, and compatibility of buildings and sites to achieve harmonious appearance and function while protecting property values; and

•Provide guidance for development and redevelopment while protecting the City’s rich history and protecting natural resources throughout the built environment; and

•Maintain and improve the qualities of, and relationships between, individual buildings, structures and the physical development in such a manner as to best contribute to the amenities and attractiveness of the City.